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4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:10. Liking branded content on Facebookwill no longer necessarily generate a wall post that is visible on user wallsor newsfeeds – however, deeper levels of engagement will. The Facebook functional changes which look set toalter the value of a “like” means that brands must now place increased emphasison high quality and relevant content to get the most from Facebook as a meansof generating greater levels of engagement. Aside from the obvious mantra that brands should not spamusers, under the new user controls, the risk of a user absent mindedly removinga specific brand post because it did not resonate with them personally, may havesignificant implications for the serving of subsequent brand content to thatuser regardless of the users’ wishes the F8 conference inSeptember in parts one to four, an important consideration for brands is theactual implementation and execution of response within their social outreachstrategy. Simple,high engagement posts integrated within a more content rich calendar stillprovide an excellent opportunity for brands to offset the worst effects of theFacebook EdgeRank algorithm (which effective decides which brand content isserved too which users based on a mathematical perception of relevance). Certainly, more relevant content and greater integrationwith users is key, but before any of that, the priority for brands must remainon ensuring that their content is actually served to users in the first place.0pt;mso-para-margin-left:0cm;line-height:115%;mso-pagination:widow-orphan;font-size:11.
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However, whilst there are theovert considerations highlighted through F8 and referenced through this seriesof articles, there is also a very real requirement for brands to understandwhat could be termed the dark arts ofFacebook engagement. With users now nolonger required to have “liked” a brand page in order to interact with thecontent, brands must ensure that their content is of the standard thatincentivises a user (and not necessarily a fan) to interact and engage with thecontent without prompting, and subscribe to that content on a regular Solar Battery Accessories basis.
Equally, from a lifestyleperspective, the elements outlined at F8 suggest that the opportunity andencouragement is there for brands to better integrate themselves within userstimelines (and as a result, within the real lives of users). As the userlifestyle is better represented and presented through user timelines onFacebook, the challenge for brands is to ensure that they are a key repetitivepart of that user timeline.
So, broadly the message forbrands following the F8 conference is to provide deeper, more relevant and morepersonalised content in a more engaging way, making the most of apps asdelivery mechanisms.
From a content perspective, themantra that content is king has onlybecome increasingly relevant. However, within that, the unspoken message is for brandsto remember the technical tactics at the heart of social outreach, as tooverlook these may mean that all the investment and resource in playing by therules is rendered fruitless because users won’t be receiving that content inthe first place.4pt 0cm 5.
Equally, brands must offset orreduce the risk of users removing brand content from their newsfeeds by beingmindful of not pushing content too frequentlyX-NONE Air Pipe Assembly